Media Programming Strategies And Practices

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Media programming : strategies and practices (Book, 2013 ... Get this from a library! Media programming : strategies and practices. [Susan Tyler Eastman; Douglas A Ferguson] -- "This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the ... Amazon.com: Media Programming: Strategies and Practices ... Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the ... Media Programming: Strategies and Practices - Susan Tyler ... Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the ...